Kashmir’s apple and other fruits are known world-wide due its unique taste and colour and to preserve it for round-the-year, the government had come up with the unique initiative of establishing cold storage to help the fruits growers from facing losses. Despite the region’s agricultural potential, many fruit growers in Kashmir have struggled with issues of post-harvest losses, price volatility, and lack of access to wider markets. The solution lies in embracing modern cold storage techniques, a tool that has already begun transforming the livelihoods of local farmers. Cold storage provides farmers with a critical lifeline, preserving the freshness of fruits long after the harvest season. By slowing the ripening process and protecting crops from decay, cold storage ensures that the produce remains viable for sale over extended periods, especially when demand peaks in off-seasons. This increased shelf life allows farmers to avoid the common scenario of dumping surplus produce at throwaway prices during peak harvest periods, only to see it rot before it can reach consumers. With fruits like apples, which are a cornerstone of Kashmir’s economy, a significant percentage of the crop is often lost to spoilage due to a lack of proper storage facilities. Cold storage helps address this problem by maintaining optimal temperature and humidity conditions, thus keeping the fruits fresh and reducing spoilage. The long-term effect of this is profound: fewer losses, more marketable products, and higher profits for farmers. The cold storage is not just a technological upgrade for fruit growers in Kashmir; it is a pathway to increased profits, more stable livelihoods, and economic resilience. With the right investments and support, Kashmir’s farmers can unlock the full potential of their crops and help the region’s agricultural sector thrive in an increasingly competitive global market.
Way to inclusive growth
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