PIB Jammu organises Rural Media Workshop (Vartalap) at Reasi

Reasi, Oct 3: To build a direct interface between PIB Jammu and the journalists working at district and sub-district levels across Jammu division, Press Information Bureau, Jammu, Ministry of Information & Broadcasting, Government of India Monday organised Rural Media Workshop (Vartalap) at Reasi.
The workshop was inaugurated jointly by Additional Director General, Northern Region, Rajinder Chaudhry and Deputy Commissioner, Reasi, Babila Rakhwal in the presence of Ayushi Puri, Assistant Director, PIB Jammu.
In his address, Additional Director General, Northern Region, Rajinder Chaudhary said that Media plays a pivotal role in information dissemination during every outreach program of the government for the welfare of the masses as people get to know about different welfare schemes/centrally sponsored schemes of the government only through media. He further said that the media should also concentrate on writing good features, research articles by way of developmental reporting to move beyond what is called normal reporting.
In her inaugural address, Deputy Commissioner, Reasi, Babila Rakhwal appreciated the efforts of Press Information Bureau, Jammu for organizing this media workshop and said that such kinds of media workshops as well as media tours organized from time to time help media persons to grow as quality media persons. She further said that reporting should be unbiased, impartial and must include both the sides of the story so as to maintain a balance in the news reports. She maintained that responsible reporting makes inspiring media persons which can play a great role in the development of the district.
Joint Director, Central Bureau of Communication J&K, Ghulam Abbas emphasised on the importance of media ethics. Speaking on ‘Social Media as a tool for Information Dissemination’, he said that social media portals can act as NGOs and do social service which was seen during pandemic times. He further said that fake reporting by social media handles affects their credibility and such portals need to gain the level of credibility which All India Radio has.