PIB Jammu organises Rural Media Workshop at Samba

Samba, Nov 9: To build a direct interface between PIB Jammu and the journalists working at district and sub-district levels across Jammu division, Press Information Bureau, Jammu, Ministry of Information & Broadcasting, Government of India today organised Rural Media Workshop (Vartalap) at district Samba. The workshop was inaugurated jointly by Additional Director General, Northern Region, Rajinder Chaudhry and Deputy Commissioner, Samba, Anuradha Gupta in presence of Ayushi Puri, Assistant Director and Sheikh Mudasir Amin, Media & Communications Officer, PIB, Jammu.
In his address during the workshop, Rajinder Chaudhary said that the media at the district and sub-district levels must use PIB backgrounders containing valuable information for development stories with infographics that must be brought to the public for information and feedback. He further emphasized that media should follow and use PIB Fact-check to counter false information and rumours that sometimes confuse public when some false information is viral on different social media platforms. Chaudhry also gave a presentation about various media activities carried by Press Information Bureau, J&K and Central Bureau of Communication, J&K.
In her inaugural address, Deputy Commissioner, Samba, Anuradha Gupta appreciated the efforts of Press Information Bureau, Jammu for organizing this media workshop which is the best platform for a dialogue between media and government that is the need of the hour. She further said that this is the era of revolution, reforms and transition being technology driven when 225 public services are online for the welfare of the public at large. She emphasized that the need of the hour is to inform public through media about these online services so that they will be able to make best use of these online services for their all round welfare.
Deputy Chief Medical Officer, Samba, Dr. Sanjeev said that Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) SEHAT scheme is a game changer in the delivery of health services throughout the country for being able to provide free medical treatment to the masses especially for those who could not afford the treatment earlier. He also informed that Ayushman Bharat has achieved saturation of hundred percent in district Samba.
Tehsildar Samba, Mohit Gupta in his address informed about various transitions brought about in the revenue department to bring about more efficiency and transparency. He informed about certain online services in revenue department like e-UNNAT, LRIS (Land Records Information System), RAS (Rapid Assessment System) etc. that are providing public services hassle free with hundred percent transparency.
Assistant Director, Press Information Bureau, Ayushi Puri in her concluding remarks emphasised on the importance of ‘Rural Media Workshop’ “Vartalap” which is a platform for journalists working at district level to gain some insights about their role in development journalism and responsible reporting. Besides investigative journalism, the media should focus on development journalism.
During the Vartalap, the journalists put forward some issues regarding welfare and accreditation before Rajinder Chaudhry who assured them to take up their genuine issues before the concerned authorities for an early redressal.