Faster, personalised response to banking customers key to effectiveness of financial institutions: DC Sgr

Srinagar, Sep 25: Deputy Commissioner(DC) Srinagar, Mohammed Aijaz Asad Monday chaired a meeting of District Level Bankers Review Committee/District Consultative Committee (DLRC/DCC) here at Meeting Hall of the DC Office Complex to review the performance of the Banks and other Financial Institutions under various Government initiatives and sponsored schemes for quarter ending June, 2023.
At the outset, the Deputy Commissioner took a sector wise performance of the Banks in implementation of different Government schemes and reviewed the achievements of Banks in lending to Priority/Non Priority sectors under Annual Credit Plan.
While reviewing the Bank-wise movement of CD Ratio in the District, the DC was informed that total deposits of the District Srinagar stood at Rs 34448.37 crore and Advance at Rs 24009.31 crore, constitute 70 percent CD Ratio in the Ist quarter of current financial year ended in June, 2023.
The DC was apprised that an amount of Rs 960.39 Crore has been disbursed among 25449 beneficiaries in Srinagar District under different schemes thereby generating self-employment opportunities for over 62000 unemployed youth of the District during financial year 2022-23.
Besides, the Banks operating in Srinagar have provided a total credit of Rs.1691.31 Crore in favour of 54488 beneficiaries under both Priority as well as Non-Priority Sector during for financial year 2023-24.
The DC was further apprised that under Prime Ministers Mudra Yojna (PMMY) Scheme Banks operating in Srinagar have disbursed Rs 277.83 Crore among 8189 beneficiaries of the District during Financial year 2023-24.
Similarly, under the Pradhan Mantri Employment Generation programme (PMEGP), total 1201 cases have been sanctioned and an amount of Rs 67.91 Crore has also been sanctioned.
With regard to implementation of Pradhan Mantri SVANIDHI schemes, the DC was informed that Rs 9.61 crore have been disbursed among 6993 Street Vendors of the District.
While reviewing the progress achieved in enrolment under social security schemes including Pradhan Mantri Jeevan Jyoti Bima Yojana(PMJJBY)/Pradhan Mantri Suraksha Bima Yojana(PMSBY) and Atal pension Yojna(APY), the DC was informed that under as many as 171243 registrations have been made till August, 2023 including 125089 under PMSBY, 37876 under PMJJBY and 8278 under APY scheme.
It was also given out that during recently held Jansuraksha campaign after Ministry of Finance, Department of Financial Services, Government of India launched a 3-month campaign across the country to saturate all the eligible beneficiaries under Jansuraksha, a total number of 33641 enrolments were registered under these schemes.
Under Mission Youth schemes, for providing self-employment, the DC was informed that under the MUMKIN scheme, a total of 245 cases have been sanctioned so far involving an amount of Rs 17.36 Crore Similarly, under TEJASWINI scheme 111 cases have been sanctioned in the District with an amount of Rs 5.27 Crore in favour of the beneficiaries.
Likewise, the meeting was informed that under the Swarozgar Utsav campaign launched as a step towards saturation of self-employment of the youth as many as 1121 beneficiaries have been sanctioned credit amounting to the tune of Rs 135.32 crore.
During the meeting, DC also took a detailed appraisal about the activities conducted in Digital Week and Brashtrachar Mukt Week held from August 31, to September 09, 2023. He was informed that over 400 awareness programmes on Digital Literacy were held in the District and 3527 beneficiaries availed benefits of Banking sector schemes through online mode.
The DC was informed that about 75% digital coverage has been registered in Srinagar as of the quarter ended June, 2023 with at least one of the digital modes adopted by the Bank customers in the District.
During the meeting, the performance of Banks under Kissan Credit Card (KCC), RSETI, NULM, PMFME, FLCCs, CFLs were also reviewed.
Speaking on the occasion, the DC stressed on all the line Departments and Banks operating in the District to further improve the credit facilities and CD ratio. He also called for educating people about financial literacy and the Digital Payment Ecosystem by bridging the digital gap to ensure cent percent coverage.
He called upon Officers of all line Departments and Bankers to work in a coordinated manner with added vigour and zeal to achieve the set targets within the set timeline.
While appreciating the LDM, his team and other stakeholders for their work and improving their performance, the DC asked them to continue their efforts with a customer friendly approach to ensure better facilities and services to the Customers upto their satisfaction.
The DC emphasised on improvement of other schemes and flagship programmes of the Government and focused attention towards targets set for financial year 2023-24.
The meeting was among others attended by Chief Planning Officer, Mohammad Yaseen Lone, GM DIC, Hamida Akhtar, Lead District Manager, Abdul Majid, all District Officers, Cluster Heads of J&K Bank, representatives of Banks and financial institutions operating in Srinagar.