Rediscovering J&K as peaceful place

Khelo India Winter Games—2025, are all set to start next month at the famous ski-resort, Gulmarg where nearly 1000 athletes are scheduled to participate. This year, it would be the fifth winter games event at the picturesque place. As India continues to rise as a global sporting power, the Khelo India Games have become one of the most important platforms for nurturing young talent and promoting sports across the nation. It is time for the winter edition to shine as a beacon not only for promoting sports but also for transforming Jammu and Kashmir (J&K) into a globally recognized tourism destination. By making the Khelo India Winter Games a grand celebration of both sports and tourism, India can achieve remarkable economic and cultural milestones. Jammu and Kashmir, with its breathtaking landscapes, snow-capped peaks, and rich cultural heritage, holds immense potential to be the next global tourism hub. Historically, this region has been a favourite among nature lovers, adventure enthusiasts, and those seeking serenity in the lap of the Himalayas. The winter season transforms J&K into a snowy wonderland, making it the perfect backdrop for winter sports, ranging from skiing and ice hockey to snowboarding and snowshoeing. The Khelo India Winter Games, by showcasing these activities at a national and international level, can provide a solid foundation to amplify J&K’s appeal as a tourism hotspot. By leveraging this opportunity, the Khelo India Winter Games can help the world rediscover Jammu and Kashmir not just as a place of conflict, but as a place of peace, adventure, and boundless beauty — a place that offers memories to last a lifetime. The time is now for Jammu and Kashmir to embrace its potential and shine on the world stage.