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Border villages bloom as tourist footfall rises in Kashmir

LCT Desk by LCT Desk
July 1, 2025
in News, Tourism
Reading Time: 2min read
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Sajid Raina

Srinagar, Jun 30: After a pause of a couple of months due to tensions along the Line of Control (LoC), the Gurez Valley and other border areas of Jammu and Kashmir are now gradually witnessing a rise in tourist footfall.
As temperatures soar in the plains, many people are moving toward the cooler climes of Gurez, seeking relief from the heat wave and to enjoy the region’s natural environment.
Officials said that tourist activity has resumed, with an increasing number of visitors coming from Kashmir and other parts of the country. The scenic villages of Gurez, located close to the LoC, have once again become popular among trekkers and nature enthusiasts.
Notably, these border tourist destinations remained closed following ‘Operation Sindoor’ and subsequent shelling by Pakistan targeting civilian areas along the LoC. However, with the heat wave intensifying in the plains, tourist footfall in Gurez, Tulail, and nearby areas has now started gradually increasing with each passing day.
Locals said tourists have started returning to Gurez Valley and other areas near the LoC, calling it a positive development for border residents. They expressed hope that more visitors will continue to arrive, helping to revive and promote these regions once again.
Ishfaq Ahmad, a local resident, said the valley has seen a good number of tourists over the past few weeks, with locals actively engaging with them and offering guidance. “We urge everyone to help promote these areas and appeal to the government to develop better infrastructure here,” he said.
Gulam Muhammad, another resident, said the government should focus more on developing infrastructure in the area and ensure the safety of civilians during any untoward incidents, including shelling.
Many tourists expressed that Gurez Valley holds strong potential for tourism, comparable to or even better than other well-known destinations.
Adnan Ahmad, a visitor said, “Gurez has everything needed to attract more tourists, but it requires better government support to develop infrastructure and facilities.”
“This place is a good destination for those seeking calm and nature. More people should be encouraged to visit,” he said.
Several tourists also appreciated the warmth of the local people, noting that the hospitality made their stay comfortable and memorable.
Meanwhile, a number of tourists have also been visiting the border areas of Kupwara and Baramulla districts to escape the ongoing heat wave.
These regions, like Gurez, offer cooler temperatures and a change of environment for visitors from the hotter plains.

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