Gulmarg operating at peak capacity, tourist confidence returns: CEO GDA

Gulmarg, May 18: Gulmarg is currently operating at its peak destination capacity, reflecting the return of tourist confidence in Kashmir after recent setbacks, Chief Executive Officer (CEO) of the Gulmarg Development Authority (GDA), Tariq Hussain Naik, said on Monday.
Naik said the famous tourist destination is once again witnessing strong footfall from across the country, while authorities are also expecting a major increase in foreign tourist arrivals in the coming months.
“Currently, Gulmarg is carrying the best of its destination capacity, and hopefully it will increase further. Domestic tourism is increasing steadily, while we are hopeful of a foreign tourism boom ahead,” Naik said.
He said the revival of tourism in Kashmir reflects the coordinated efforts of the administration, tourism department, security agencies and local stakeholders who have worked to restore confidence among visitors after the Pahalgam attack. “We should move forward and not remain stuck in the past. Gulmarg has always remained an all-weather tourist destination, and we are thankful to tourists for putting their trust in us,” he added.
Calling tourism the backbone of the region’s economy, the GDA CEO said tourists from different parts of the country are arriving in large numbers and enjoying the peaceful atmosphere and pleasant weather in Gulmarg. “People are visiting and experiencing the cool and calm atmosphere here. We are trying our best to ensure tourists feel safe, secure and at home. Confidence among tourists is returning day by day,” he added.
On infrastructure development, the CEO said authorities are working to improve tourism facilities while ensuring ecological concerns remain protected. “Infrastructure development will be carried out in such a manner that it attracts tourists while preserving the natural beauty of Gulmarg. The government is committed to tourist facilitation without compromising ecology,” he said.
Naik said the historic golf course in Gulmarg is also being revived, and a major golf tournament will be organised in mid-July as part of efforts to promote sports tourism in the Valley. “We are upgrading facilities and reviving the heritage golf course. The upcoming golf tournament is expected to attract more visitors and boost tourism activity further,” he said.
On the issue of illegal constructions, he reiterated that Gulmarg remains a strict no-construction zone and warned of intensified action against violators. “We in no way want Gulmarg to become a concrete jungle. Constructions must remain within legal and environmental norms. Anyone resorting to illegal construction without permission will face strict action,” he said.
The CEO said around 13 illegal structures have already been sealed in Gulmarg, and the anti-encroachment drive will be intensified further in the coming days. “Those resorting to unfair means shall be dealt with strictly,” he added. (KNO)