Srinagar, Sep 27: Secretary Tourism Jammu and Kashmir, Sarmad Hafeez on Tuesday said that Kashmir is being promoted as a wedding destination as apart from other tourism activities, the Valley has a lot of potential for wedding destinations.
Talking to reporters on the sidelines of a function here, Hafeez said that recently a couple had gone to Pahalgam from Canada for a destination wedding.
“Apart from adventure tourism and other tourism activities, we are trying to promote Kashmir as a wedding destination as it has a lot of potential and people too are keen to conduct weddings here,” he said.
He added that they some so many tourism products and recently a cyclothon was organised for promotion of adventure tourism in the Valley and for which about 70 untapped destinations have already been identified and are being promoted.
Replying to a question, he said that education tourism is also being promoted here and apart from people coming to study here, “we should also try and have exchange programmes with various institutions around the world and around the country. We are also trying to promote corporate tourism here,” he said.
He also said that they are trying to take tourism at the grassroots level and provide people, who come here, a complete tourism experience.