• About Us
  • Contact Us
  • Our Team
  • Advertising
  • Privacy Policy
  • Terms of Service
Friday, July 11, 2025
Lake City Times
No Result
View All Result
  • Top News
  • Region
  • City News
  • Politics
  • Business
  • Health
  • Edit-Oped
  • Tourism
  • National
  • World
  • ePaper
  • Top News
  • Region
  • City News
  • Politics
  • Business
  • Health
  • Edit-Oped
  • Tourism
  • National
  • World
  • ePaper
No Result
View All Result
Lake City News
No Result
View All Result
Home News

JKRTC norms go for toss, pastes pan masala advertisement on buses

SMC writes to corporation, seeks action against advertising agency

LCT Desk by LCT Desk
January 22, 2024
in News
Reading Time: 2min read
A A
Share on FacebookShare on TwitterWhatsappTelegram

Jahangeer Ganaie

Srinagar, Jan 22: In an open violation of government advertisement policy 2012 and COTPA-2003, Jammu and Kashmir Road Transport Corporation (JKRTC) buses in Kashmir can be seen pasted with advertisement of pan masala while the Srinagar Municipal Corporation (SMC) has shot a letter to the corporation, seeking immediate action against the agency and removal of the advertisements on buses.
The people stated that the advertisement of ‘Vimal Elaichi’ can be seen pasted on the JKRTC buses here, saying that it is a surrogate advertisement for tobacco and demanded it to be pulled down immediately.
They said that as advertisements of tobacco and alcohol products are banned in India, manufacturers are resorting to creative modes of advertising like surrogate products that are clear cut violations of different acts.
An official said that the advertisements in the guise of selling ‘elaichi’ are aimed at marketing Vimal’s chewing tobacco products.
“Direct and indirect advertisements of cigarette and tobacco products are prohibited under Section 5 of the Cigarette and Other Tobacco Products Act (COTPA),” the official explained.
He said that JKRTC buses are used and seen by thousands of people on a daily basis and youth especially school going children are 24×7 getting exposed to these surrogate advertisements.
The official said that tobacco is the base of drug addiction and “it is our responsibility to save our people from tobacco initiation as once addicted it is difficult to bring them out of the vicious cycle.”
Meanwhile, Srinagar Municipal Corporation has taken cognizance of the issue and has written to JKRTC authorities to take action against the advertising agency and issued orders of lifting the advertisements from buses.
“In connection to the subject captioned above, in this regard it has been observed that an advertisement of pan Masala (Vimal) on the Buses of JKRTC operational across the Srinagar city and other districts of Kashmir Division for promotional purposes of Vimal Pan Masala and Chaini Chaini which is brand promotions of Tabacco Product and is an indirect advertisement under section 05 of Cigratte and other tobacco products Act (COPTA-2003) and simultaneously is in violation of section 85, 115 and 116 of Municipal Corporation Act-2000, & violation of government advertisement policy 2011″ which prohibits any kind of advertisement, brand promotion and sponsorship of tobacco products.” The said advertisement glamorize and promotes the use of tobacco products among young generations which is badly affecting the public health initiatives of Government,” reads the official communiqué of SMC to JKRTC.
“Therefore, you are requested to please take appropriate necessary action against the advertising Agency and issue orders for removing/lifting of Advertisement on JKRTC buses immediately in order to curb the advertisement of banned product which conflicts with the section 05 of cigarette and other tobacco products Act (COPTA-2003) and in violation of Municipal Corporation Act 2000,” it reads further.
Meanwhile, an official of JKRTC in Srinagar when contacted told KNO that in the first instance, they didn’t allow concerned agency to paste such advertisements, however, later they were directed by the General Manager to allow them to paste it as there is no violation in it following which the advertisement was pasted.

READ ALSO

Govt focuses on innovative policies, youth empowerment: Dy CM

Chief Secretary reviews preparations for Independence Day celebration

Related Posts

News

Govt focuses on innovative policies, youth empowerment: Dy CM

July 11, 2025
Govt focuses on innovative policies, youth empowerment: Dy CM

Pampore, Jul 10: The Jammu & Kashmir Entrepreneurship Development Institute (JKEDI) Thursday hosted a successful Entrepreneurship and Startup meet at...

Read more
by LCT Desk
0 Comments
News

Chief Secretary reviews preparations for Independence Day celebration

July 11, 2025
Chief Secretary reviews preparations for Independence Day celebration

Srinagar, Jul 10: Chief Secretary, Atal Dulloo, Thursday held a high level meeting of senior functionaries of civil administration and...

Read more
by LCT Desk
0 Comments
News

NC seeks permission to visit Mazar-e-Shuhada on Jul 13

July 11, 2025
People of JK being sidelined systematically: NC

Srinagar, Jul 10: National Conference (NC) on Thursday sought permission to visit to the martyrs graveyard here on July 13...

Read more
by LCT Desk
0 Comments
News

Machail Mata Yatra on temporary halt from July 15–24

July 11, 2025
Machail Mata Yatra on temporary halt from July 15–24

Yogesh Jammu, Jul 10: The revered Shri Machail Mata Yatra, a cornerstone of spiritual devotion in Jammu and Kashmir, will...

Read more
by LCT Desk
0 Comments
News

Sakeena Itoo reviews healthcare scenario in Budhal, Surankote assembly constituencies

July 11, 2025
Sakeena Itoo reviews healthcare scenario in Budhal, Surankote assembly constituencies

Srinagar, Jul 10: Minister for Health and Medical Education, Social Welfare and Education, Sakeena Itoo, Thursday chaired a meeting at...

Read more
by LCT Desk
0 Comments
News

Residents protest against dilapidated Hanjura-Brenwar road

July 11, 2025
Suderkoot-Payeen residents stage protest against WUCMA

Naveed Ul Haq Budgam, Jul 10: Residents of Surasyar and Dadaompora on Thursday staged a protest at their respective villages...

Read more
by LCT Desk
0 Comments
Next Post
JERC revises power tariff from third quarter of current Financial Year

South Kashmir residents ‘shocked’ over surge in power tariff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • About Us
  • Contact Us
  • Our Team
  • Advertising
  • Privacy Policy
  • Terms of Service

© 2021 Lake City Times - Premium theme by GITS.

No Result
View All Result
  • Top News
  • Region
  • City News
  • Politics
  • Business
  • Health
  • Edit-Oped
  • Tourism
  • National
  • World
  • ePaper

© 2021 Lake City Times - Premium theme by GITS.