Rebuild tourism

While the recent terror attack in Pahalgam has left a deep scar on the region’s psyche, it has also dealt a devastating blow to the already fragile tourism sector, considered as the lifeline of Kashmir’s economy. At a time when stakeholders were beginning to see signs of revival after years of disruptions due to the pandemic and political uncertainty, this act of violence has struck at the very heart of Kashmir’s aspirations for peace and prosperity. Tourism in Jammu and Kashmir is more than just an economic activity. It is a symbol of normalcy, coexistence and hope. The sight of houseboats on the Dal Lake, bustling markets in Pahalgam, and trekking groups in Gulmarg had started to return, bringing livelihood to thousands—from hoteliers and shikarawalas to taxi drivers and handicraft artisans. This attack, therefore, is not merely an assault on lives, but on the dreams of a region trying to move beyond its troubled past. What makes the incident particularly tragic is the timing. The summer season, crucial for tourism, had just begun and advance bookings indicated a positive trend. The attack has triggered a wave of cancellations, fear and uncertainty, pushing local businesses back into the shadows of economic hardship. A month has elapsed since the terror attack took place; the situation is deeply worsening for the people associated with the tourism sector. Therefore, the government must act swiftly and decisively. Strengthening security across tourist circuits, restoring confidence among visitors and ensuring justice for the victims are non-negotiable. Tourism in Kashmir must not be allowed to bleed. It must be protected, nurtured and rebuilt as it carries not just economic value, but the promise of a peaceful future.