Jahangeer Ganaie
Pahalgam, Jun 12: After the April 22 terror attack, camping has resumed at a few sites in the picturesque valley of Pahalgam. However, stakeholders say the revival is far from encouraging, citing dismally low tourist footfall as all parks continue to remain closed.
While camping activities have resumed at a few spots, the expected tourist revival has been slow and disappointing, stakeholders, said.
The Pahalgam Valley, known for its lush meadows and alpine trails, has historically been a top draw for both domestic and foreign tourists. However, the terrorist attack in April and the subsequent closure of popular tourist parks have dealt a severe blow to the local economy.
“Camping was once the highlight of our summers. Nature lovers and trekkers used to arrive in droves,” said Mohammad Ashraf, a seasoned travel operator in Pahalgam. “But after the attack, the flow of tourists is very low,” he said, adding that the attack has cast a shadow over the tourism sector, which was at its peak in the last few years.
“If the administration acts now — reopens parks, boosts amenities, and ensures visible security — we might still salvage the season,” Ashraf added.
Stakeholders say the terror incident has shattered the confidence of potential visitors and tour operators alike.
Bilal Ahmad, who manages a camping site, said restrictions on access to scenic parks like Baisaran, Sheshnag and Tulian Lake have only worsened the situation. “Tourists don’t come just for a tent in the forest. They want the full experience — sightseeing, trekking, and peace of mind. Right now, they aren’t getting any of that,” he said.
Guesthouse and hotel owners are also bearing the brunt. “We invested a lot expecting a bumper season as bookings were for months together, but our rooms are empty, and our staff are idle,” lamented Ghulam Nabi Dar, a guesthouse owner near the main market. “This May and June, our occupancy hasn’t even touched 5 per cent.”
Local businesses, particularly those depending on tourist footfall, are struggling to stay afloat. “Handicrafts, pony rides, food stalls — all are affected. We urge the administration to reopen the closed parks and ease restrictions so that at least local tourists will come, which will help dependent people to earn a livelihood,” said Zubair Lone, an adventure guide.
He called for a coordinated publicity campaign from the tourism department. “Tourism doesn’t survive on natural beauty alone,” Lone said. “We need solid government efforts — advertisements, social media promotions, safety briefings, and visible steps on the ground. People want to feel safe.”
Despite the challenges, the people of Pahalgam are hopeful. They urge the government to act now or risk irreversible damage to one of Kashmir’s most iconic tourist spots.
They have sought the attention of Lieutenant Governor Manoj Sinha and Chief Minister Omar Abdullah in this regard. (KNO)
