CM for collective efforts to restore J&K as India’s premier tourist destination

Srinagar, Jun 27: Chief Minister Omar Abdullah Friday said that it is the collective duty of the government and tourism stakeholders to restore Jammu and Kashmir’s position as the country’s pre-eminent tourist destination and ensure it remains so.
The Chief Minister was addressing the ‘Jammu and Kashmir Tourism Revival Dialogue’ organized jointly by FICCI and the Department of Tourism, J&K at the Sher-e-Kashmir International Convention Centre (SKICC) in Srinagar.
“It is binding on us that we do everything in our power to ensure that Jammu and Kashmir goes back to its position as the pre-eminent tourist destination in the country and then stays there,” the Chief Minister said in his address, highlighting that the government is working on new initiatives focused primarily on improving the overall tourist experience.
Reflecting on the recent challenges, the Chief Minister recounted the sharp contrast between the optimism of April 21 and the downturn of April 22, referring to a sudden drop in tourist footfall following the unfortunate incident. “From flying over Dal Lake and seeing hundreds of shikaras to seeing none just days later—it was a brutal reminder that the past can intrude into our present and, God forbid, our future,” he said.
He acknowledged the volatility that tourism in J&K has witnessed over the decades and emphasized the importance of resilience. “Unlike most other places where tourism planning can be done for years ahead, here we plan week to week. But still—we plan, and we persist,” he said.
He expressed gratitude to FICCI and the larger tourism fraternity for standing by Jammu & Kashmir in both good and challenging times.
The event was attended by Advisor to CM Nasir Aslam Wani, MLAs Farooq Ahmad Shah, Salman Sagar, Altaf Ahmad Kaloo, Tanvir Sadiq, Additional Chief Secretary to CM Dheeraj Gupta, Commissioner Secretary Tourism Yasha Mudgal, FICCI past president Jyotsna Suri, Head of FICCI J&K Chapter Mushtaq Burza, and a host of film producers, MICE organizers, wedding planners, golfers, and stakeholders from the tourism and hospitality sector.
Chief Minister Omar Abdullah outlined efforts to broaden the tourism footprint in the region. “We are working on a project called SPREAD, aimed at developing nine new tourist destinations in both Kashmir and Jammu, with expected support from multilateral funding agencies,” he said.
The Chief Minister also emphasized the diversity of tourism opportunities in Jammu and Kashmir. “We can’t confine ourselves to three or four destinations. Jammu offers pilgrimage and border tourism. Kashmir offers scenic, cultural and adventure tourism. Together, we can build a more holistic tourism ecosystem.”
Discussing connectivity, the CM noted the transformative impact of railway infrastructure: “Traveling by train through tunnels and world’s highest rail bridge into the valley is a breathtaking experience. We may not yet have a direct Delhi-Srinagar line, but that day isn’t far.”
He also underscored the government’s commitment to infrastructure development and niche tourism sectors. “We are close to completing a world-class conference facility in Gulmarg to supplement venues like SKICC. Areas like MICE tourism, golf, film and destination weddings are vital components of our future strategy.”
The Chief Minister urged the tourism fraternity to be active partners. “We value your support, suggestions, and most importantly—your criticism when needed. Together, we can build a resilient and vibrant tourism sector that not only brings visitors but makes them want to return.”
On the occasion, Chief Minister launched a book ‘Golfing in Paradise’ authored by Atul Dir, celebrating Jammu & Kashmir’s growing appeal as a premier golf tourism destination.
Advisor to the Chief Minister Nasir Aslam Wani also spoke on the occasion and said J&K had emerged as a tourism hub much before other states in India and now we need to develop whole range of niche tourism activities in J&K such as adventure tourism, leisure tourism MICE tourism alongwith promoting Kashmir as an affordable and wonderful wedding destination.