Sajid Raina
Srinagar, Feb 27: Tourism activity in Kashmir is showing signs of recovery nearly a year after the April 22 Pahalgam attack, with hoteliers and tour operators reporting a steady rise in bookings following the reopening of several major destinations.
The Jammu and Kashmir administration has reopened 14 prominent tourist spots in a phased manner after reviewing security arrangements. The move, announced by Lieutenant Governor Manoj Sinha, includes destinations such as Pahalgam, Yusmarg, Doodhpathri, the Indira Gandhi Memorial Tulip Garden in Srinagar and Wular Lake in north Kashmir.
The revival comes after a sharp decline in footfall in the immediate aftermath of the attack, which had led to temporary closures and cancellations at the peak of the spring season.
Hoteliers in Srinagar said bookings have improved over the past few weeks.
Manzoor Ahmad, who runs a hotel near Dal Lake, said occupancy at his property has reached around 65 per cent. “There was uncertainty earlier, but enquiries have increased. Families from Maharashtra and Gujarat have confirmed bookings for the coming weeks,” he said.
Tour operators attribute the uptick to improved security measures and sustained outreach by the administration led by Chief Minister Omar Abdullah.
Nisar Ahmad, a tour coordinator, said warmer weather has also contributed to the rise in arrivals. “People are calling regularly to check packages for Gulmarg and Pahalgam. The situation is much better compared to a few months ago,” he said.
Shopkeepers in tourist hubs echoed similar views. Abdul Rashid, who runs a handicrafts store in Lal Chowk, said sales had been hit badly after the incident. “Now we see customers walking in again. Even if business is not at its peak, there is hope,” he said.
Tourists visiting the Valley said they felt reassured by the visible security presence and local hospitality.
Ritu Sharma, a visitor from Delhi, said her family decided to go ahead with their trip after speaking to friends who had recently returned. “We felt safe and welcomed. The natural beauty is as breathtaking as ever,” she said.
Another tourist, Aditya Menon from Bengaluru, said Kashmir remains on the bucket list for many travellers. “Incidents can happen anywhere, but the arrangements here are professional,” he said.
Officials said the tourism sector contributes significantly to the Union Territory’s economy and expressed hope that a sustained inflow of visitors will further stabilise livelihoods linked to the industry. (KNO)
