Govt steps up training, tightens regulation to promote responsible tourism in J&K: CM

Jammu, Apr 1: Chief Minister Omar Abdullah Wednesday said that the Tourism Department is taking steps to strengthen training, registration and regulatory mechanisms for tourism stakeholders to ensure safety, quality and responsible tourism practices across Jammu and Kashmir.
The Chief Minister was replying to a question raised by MLA Zadibal Tanvir Sadiq during the Question Hour of the ongoing Budget Session of the J&K Legislative Assembly.
He informed the House that licensing and registration of tourism stakeholders are already regulated under the relevant laws. However, he added that no specific proposal for mandatory rating or certification of all stakeholders is presently under consideration.
Highlighting the importance of service standards, the Chief Minister said that visitor experience, behaviour of service providers and hospitality standards are crucial for the growth and sustainability of a successful tourism economy. He noted that harassment, overcharging or unprofessional conduct can adversely impact the image of a tourist destination.
Responding to a query regarding decline in tourist inflow due to such issues, he said that no such instance has been reported in the Tourism Department where tourist inflow suffered on account of harassment, overcharging or poor behaviour by stakeholders. “However, isolated complaints have been reported and are being addressed as per rules,” he added.
The Chief Minister, who also holds the Tourism portfolio, further informed that regular training and capacity-building programmes are being conducted for stakeholders. These cover areas such as hospitality, etiquettes, housekeeping, guiding, front office operations, food & beverage services, homestays, first aid & CPR, rescue operations, responsible tourism and risk management. He reiterated that there is no separate proposal for mandatory certification of all stakeholders at present.
He also stated that a robust grievance redressal and monitoring mechanism is in place through Tourist Reception Centres, tourism helplines, online grievance portals, email channels and Tourist Police. “Complaints are examined and action is taken as per rules. From January 2025 till date, 508 complaints have been received, of which 413 have been disposed of,” the Chief Minister said.
MLA Gurez Nazir Ahmed Khan raised a supplementary question.