Chief Secy sets outcome-driven agenda for ‘100-Day Nasha Mukt J&K’ campaign

Jammu, Apr 15: Chief Secretary, Atal Dulloo, Wednesday chaired a high-level meeting to review the implementation of the UT-wide ‘100 Days Nasha Mukt J&K’ campaign, which was kickstarted by the Lieutenant Governor on April 11 from MA Stadium, Jammu.
The meeting was attended by all Administrative Secretaries designated as District Mentors by the Government, Divisional Commissioner, Jammu/Kashmir, Director, Information; Director, School Education, Jammu/Kashmir; HoDs from Social Welfare and Health Departments along with Deputy Commissioners of all districts.
Emphasizing the importance of the initiative, the Chief Secretary called upon all stakeholders to transform the campaign into a mass movement reaching every household across Jammu and Kashmir. He underscored the need for a robust and result-oriented implementation plan to be prepared by each department and district for execution during the three-month campaign period.
Taking a detailed review, the Chief Secretary sought inputs from each District Mentor and Deputy Commissioner regarding their respective calendars of activities planned during the campaign. He directed that all Panchayats and Urban Local Body wards must be covered to ensure no area remains untouched.
Highlighting the need to make the campaign outcome-driven, he directed that data generated during these 100 days be distinctly captured on the ‘Nasha Mukt J&K’ portal of the Information Department. He asked the Department of Information and Public Relations (DIPR) to handhold the districts in uploading and maintaining real-time data. He stressed that measurable outcomes such as number of people reached, victims counselled, treated or rehabilitated, and action taken against drug peddlers must be systematically recorded and showcased.
The Chief Secretary further directed key departments including Health, Social Welfare and Home to intensify their efforts during this period and work towards achieving quantifiable targets. He also called for a comprehensive review of all Drug De-Addiction Centres to assess availability of facilities and ensure adherence to prescribed norms and standards.
Principal Secretary, Home, Chandraker Bharti, emphasized strengthening enforcement alongside Information, Education and Communication (IEC) activities. He highlighted the need to popularize the Tele-MANAS helpline among affected individuals and proposed its integration with the emergency response number 112 for centralized monitoring. He also encouraged citizens to report drug-related activities, assuring that their identities would be kept confidential.
He further stressed adherence to directions issued during UT-level NCORD meetings and asked districts to regularly review their implementation during the campaign. He informed that all such directions would be shared with District Mentors and field functionaries for effective execution.
Commissioner Secretary, Social Welfare Department, Sarmad Hafeez, presented a detailed overview of the three-month campaign, which commenced with a ‘Padh Yatra’ led by the Lieutenant Governor. He informed that the campaign aims to reach every district through extensive awareness and mobilization programmes. Departments have been directed to prepare specific action plans with a focus on participation of students and youth, NCC/NSS volunteers, NYKs, Scouts and Guides, PRIs and elected representatives, he added.
He further informed that a key component of the campaign involves intensified action by law enforcement agencies against drug trafficking networks in a mission mode. Elaborating on the guidelines, he stated that districts will identify and refer drug abuse victims to Drug De-Addiction Centres and Addiction Treatment Facilities in coordination with the Health Department, while also engaging influencers, sportspersons and youth icons for awareness generation.
The campaign will focus on youth mobilization, hotspot interventions, and activities at schools, colleges, Panchayats and urban wards. Wide publicity will be ensured through print, electronic and social media in coordination with the Information Department.
He also informed that each district will nominate a nodal officer for coordination, monitoring and reporting. A robust daily reporting mechanism will be established with uploading of reports, photographs and videos on the ‘Nasha Mukt J&K’ portal to ensure comprehensive coverage of all Panchayats and wards without exception.