RBI Jammu sets up financial awareness stall at Kheer Bhawani mela

Srinagar, Jun 22: The Reserve Bank of India participated in the annual Kheer Bhawani Mela by setting up a financial awareness stall at the revered shrine of Mata Kheer Bhawani at Tulmulla, Ganderbal.
The initiative was aimed at enhancing financial literacy and promoting safe banking practices among the devotees and visitors attending the mela.
The stall also highlighted the key initiatives of the Reserve Bank of India in the areas of financial inclusion, customer protection and digital payment security. The visitors were sensitized about the common cyber frauds and were advised to follow the “Be Aware, Be Secure” approach while undertaking the digital financial transactions.
The FIDD officials interacted with the public in local dialect and disseminated information on various aspects of financial literacy, including safe digital banking practices, protection against financial frauds, grievance redress mechanisms, deposit insurance and the importance of responsible financial behaviour. Besides, information brochures and awareness material was distributed among the visitors during the mela.