Will strive to establish Jammu as prominent tourist destination: CM

Jammu, Dec 26: Chief Minister Omar Abdullah, while inaugurating the open-air amphitheater at Bagh-e-Bahu Thursday evening, expressed his vision of transforming Jammu into a tourist destination of distinction.
Highlighting Jammu’s potential, the Chief Minister emphasized the significance of leveraging the region’s prominent pilgrimage sites, particularly the Shri Mata Vaishno Devi Shrine, which draws over a crore visitors annually. “If we can encourage even 15% of these pilgrims to explore other attractions in Jammu, we could see an influx of 15 lakh tourists—a number comparable to Kashmir’s peak tourism years,” he remarked.
The event was attended by Minister Satish Sharma, DDC Jammu Bharat Bhushan, MLA Bahu Vikram Randhawa, Principal Secretary (Culture) Suresh Kumar Gupta, Secretary YS&S Sarmad Hafeez, Secretary Floriculture, Gardens & Parks Sheikh Fayaz, and DG Floriculture Jammu Jitender Singh.
Earlier, Secretary Floriculture presented a detailed welcome address, outlining the department’s initiatives to enhance the facilities at Bagh-e-Bahu.
Reflecting on the development of Bagh-e-Bahu, Chief Minister Omar Abdullah noted its evolution over the years.
“I have witnessed the transformation of Bagh-e-Bahu, from its modest beginnings to becoming a hub with water fountains, an aquarium, and a sound and light show. Today, it stands as an integral part of this amphitheater, which adds a new dimension to Jammu’s cultural and tourism landscape,” he remarked.
He urged the concerned departments to maximize the potential of the amphitheater, advocating for its use as a platform for various activities.
“This facility should serve as a venue for school events, providing students with an opportunity to hone their skills and showcase their talent. It’s vital to ensure that this amphitheater is not left underutilized.”
The Chief Minister also reiterated the need for a concerted effort to give Jammu its unique identity in tourism.
He underscored ongoing projects, such as the long-pending initiative to create a lake in Jammu, which is now nearing completion.
“Jammu will have its own lake—a milestone that will significantly boost tourism. Such projects are crucial to firmly establish Jammu on the tourism map,” he stated.
He further urged the departments to organize regular programs at the amphitheater.
“Programs like today’s wonderful presentation by the Cultural Academy should become a recurring feature. I hope to see a well-publicized calendar of events, involving private organizations and schools, especially those lacking facilities, to ensure vibrant and diverse participation.”
Acknowledging the limitations of seasonal use, the Chief Minister expressed optimism about utilizing the amphitheater for at least 4-5 months each year.
On a lighter note, he shared that his residence across the river offers him a direct view of the amphitheater’s activities.
“From my balcony, I can hear the soothing sounds of the river and occasionally enjoy the sound and light show. I look forward to hearing the vibrant buzz of activities from this amphitheater as a regular feature,” he added, urging the department to ensure continuous engagement and wide publicity.