Jammu and Kashmir like other parts of the country once again observed the International Day Against Drug Abuse and Illicit Trafficking on June 26 to raise awareness and spread the message of drug-free society. However, one needs to understand whether the awareness raised and message spread is being followed. While these observances are important in spotlighting the issue, the hard truth is that a single day of activism cannot reverse a crisis that grips the lives of thousands year-round. Drug abuse in Jammu and Kashmir is a deep social, economic and psychological challenge that demands a united, consistent and multi-pronged response. In the region, the menace has reached alarming levels. The increasing number of young people falling prey to addiction, the growing black market of narcotics and the mental health crisis that accompanies substance abuse all point to an emergency that cannot be tackled in silos. The government has shown intent through crackdowns, awareness campaigns and rehabilitation programs. But real and lasting change will only come when every segment of society joins this fight. There is a need for the families to foster open conversations and early intervention; Schools and colleges, integrate drug awareness and psychological support into the curriculum; Religious and community leaders, use their influence to remove the stigma and promote recovery; Civil society and NGOs reach the grassroots where government presence may be limited and the youth themselves, choose awareness over apathy and becoming ambassadors of a healthier tomorrow. A drug-free society is not impossible, but can only be achieved only when the fight extends beyond the banners and slogans.
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