• About Us
  • Contact Us
  • Our Team
  • Advertising
  • Privacy Policy
  • Terms of Service
Monday, July 7, 2025
Lake City Times
No Result
View All Result
  • Top News
  • Region
  • City News
  • Politics
  • Business
  • Health
  • Edit-Oped
  • Tourism
  • National
  • World
  • ePaper
  • Top News
  • Region
  • City News
  • Politics
  • Business
  • Health
  • Edit-Oped
  • Tourism
  • National
  • World
  • ePaper
No Result
View All Result
Lake City News
No Result
View All Result
Home Top News

J&K all season tourist destination: Secretary Tourism

Says deptt needs uplift to tap its potential fully

LCT Desk by LCT Desk
March 12, 2023
in Top News
Reading Time: 3min read
A A
Share on FacebookShare on TwitterWhatsappTelegram

READ ALSO

Srinagar surpasses 72-yr-old record, swelters at 37.4 degrees

Elections no pre-requisite for J&K’s statehood restoration: CM’s Advisor

Jammu, Mar 11: Secretary Tourism, Dr. Syed Abid Rasheed Shah, Saturday stated that Jammu and Kashmir is an all season tourist destination and there is high need to uplift the department with the changing times to tap this immense tourism potential to the fullest.
Secretary said this while chairing a marathon meeting held to review the functioning of Directorates of Tourism Jammu and Kashmir, Mubarakh Mandi Heritage Society (MMHS), Jammu and Kashmir Tourism Development Corporation (JKTDC), Jammu and Kashmir Cable Car Corporation (JKCCC) and SKICC at Civil Secretariat here.
The meeting was attended by Executive Director, Mubarakh Mandi Heritage Society, Deepika Sharma, Director Tourism Jammu, Vivekananda Rai, MD JKTDC, Minga Sherpa, Director Tourism Kashmir, Faz Lul Haseeb, MD JKCCC, Ghulam Jeelani Zargar, Director SKICC, Javid Bhakshi, Special Secretary Tourism, Director Finance Tourism, Joint Directors, Deputy Directors and other senior officers of the department both in person and through video conferencing.
During the meeting, Dr. Abid had a comprehensive review of performance and functioning of all the agencies with an aim to assess the progress made by these organizations in execution of different ongoing works as well as in promoting tourism in the region and identify areas where improvements can be made.
The meeting also held detailed deliberation on various aspects related to development and promotion of tourism in Jammu and Kashmir, including infrastructure development, promotion of tourism, revenue generation, and implementation of various schemes and initiatives.
While reviewing performance of Directorates of Tourism Jammu/Kashmir, Dr. Abid emphasized on both the Directors to prepare a calendar of activities on monthly basis and organize events at their respective divisions. He also asked them to organize one grand event on monthly basis at any untapped tourist destination so that the tourists as well as locals are attracted towards those places.
Secretary enjoined upon both the Directors to make J&K Tourism Application functional in one month which will act as one stop solution for facilitating tourists coming to Jammu and Kashmir. He underscored that the application should contain the details of all tourist destinations, hotels and other recreational places.
Stressing on the need of amplifying promotional activities, Dr. Abid delved upon both the directors to use the social media effectively for promotion of J&K tourism across the country. He also asked them to establish galleries at counters of Tourism department at Jammu and Srinagar airports which will give virtual tour of major tourist destinations of J&K to visitors.
Secretary further emphasized on the Director Tourism Jammu to revive the religious tourism circuits of Jammu region like Purmandal, Uttarbehni, Sukrala, Shiv Khori and others so that the tourists can have a larger stay in Jammu. He asked them to hold promotional activities on LED screens on major places like Shri Mata Vaishno Devi Shrine, Jammu Tawi Railway Station and other high footfall places.
While reviewing the performance of Mubarakh Mandi Heritage Society, Secretary emphasized upon the officers to revive this prestigious heritage place at the earliest so that it can be brought into tourism circuit of Jammu region. He also asked them to organise grand events of cultural significance at the place so that the people and tourists are attracted towards the place.
Similarly, Secretary reviewed the functioning and performance of JKTDC, JKCCC and SKICC.
Regarding JKTDC, Dr. Abid emphasized upon the MD to upgrade the facilities at all the assets of Corporation so that the visitors have good experience while staying there. He asked the MD to earmark the ratings for hotels of Corporation so that the clients can easily choose best while searching for them online. He also asked him to make the hotels of JKTDC available on all online booking portals.
Assessing other aspects of the Corporation, Secretary asked the management of JKTDC to organize training session for employees of the Corporation in consultation with Food Craft Institute and Institute of Hotel Management.
Addressing the officers, Secretary expressed satisfaction with the progress made by the Tourism Department, JKTDC, and JKCCC in promoting tourism in the region. He appreciated the efforts made by these organizations to develop and promote tourism infrastructure, including construction of new tourism facilities and the renovation of existing ones. He also commended the efforts made by the organizations to promote tourism in the region through various marketing and promotional initiatives.
Secretary also identified areas where improvements can be made. He stressed the need for greater coordination between the Tourism Department, JKTDC, and others to ensure that their efforts are aligned and complementary. He also emphasized the importance of developing new tourism products and experiences to attract more tourists to the region.
Dr. Abid assured the participants that the Government of Jammu and Kashmir is committed to promote tourism in the region and will continue to provide all necessary support to the Tourism Department, JKTDC, and others. He also urged upon the organizations to redouble their efforts to promote tourism in the region and to take necessary steps to address the areas of concern.
During the meeting, the concerned HoDs gave detailed presentations on progress and performance of their respective organizations.

Related Posts

Top News

Srinagar surpasses 72-yr-old record, swelters at 37.4 degrees

July 6, 2025
Heatwave: Srinagar records third highest-ever May temperature

Owais Gul Srinagar, Jul 5: In the ongoing heatwave across Kashmir, Srinagar, the summer capital of Jammu and Kashmir, has...

Read more
by LCT Desk
0 Comments
Top News

Elections no pre-requisite for J&K’s statehood restoration: CM’s Advisor

July 6, 2025
Elections no pre-requisite for J&K’s statehood restoration: CM’s Advisor

Owais Gul Srinagar, Jul 5: Senior National Conference (NC) leader and Chief Minister Omar Abdullah’s Advisor, Nasir Aslam Wani, on...

Read more
by LCT Desk
0 Comments
Top News

Lt Governor, CM pay tributes to Karbala martyrs’

July 6, 2025
Lt Governor, CM greet people on Ram Navami

Srinagar, Jul 5: On the eve of Ashura, the 10th day of Muharram, the Lieutenant Governor Manoj Sinha recalled the...

Read more
by LCT Desk
0 Comments
National

‘Operation Sindoor shows Govt’s resolve for Swaraj’

July 6, 2025
Amit Shah constitutes inter-ministerial team to probe Budhal deaths

Ahmedabad, Jul 5: Union Home Minister Amit Shah on Saturday said ‘Operation Sindoor’ reflects the Modi government’s strong commitment to...

Read more
by LCT Desk
0 Comments
Top News

Amarnath Yatra: Lt Governor directs officers to implement comprehensive safety measures

July 6, 2025
J&K’s manufacturing ecosystem growing: Lt Governor

Yogesh Srinagar, Jul 5: Following a collision between the buses on Jammu-Srinagar National Highway ferrying Amarnath pilgrims to Pahalgam, Lieutenant...

Read more
by LCT Desk
0 Comments
Top News

In 3 days, over 47,000 pilgrims pay obeisance at Amarnath Cave Shrine

July 6, 2025
Amarnath Yatris at Baltal thank govt for ‘up to the mark’ arrangements

Umaisar Gull Ganie Jammu, Jul 5: Amid stringent security arrangements and multi-layer protection more than 47,000 pilgrims have paid obeisance...

Read more
by LCT Desk
0 Comments
Next Post
Jammu interest un-compromisable: Rana

Opposition can’t derail JK’s tryst with peace, normalcy: Rana

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • About Us
  • Contact Us
  • Our Team
  • Advertising
  • Privacy Policy
  • Terms of Service

© 2021 Lake City Times - Premium theme by GITS.

No Result
View All Result
  • Top News
  • Region
  • City News
  • Politics
  • Business
  • Health
  • Edit-Oped
  • Tourism
  • National
  • World
  • ePaper

© 2021 Lake City Times - Premium theme by GITS.